A busy six months...
The last six months has been extremely busy for Tornado; our new website launched in February and in April we introduced our new Product Guide. These two massive projects have followed on from our brand refresh in 2017.
Industrial Photo Shoots
We embarked on a series of photo-shoots taking place at industrial locations around the country. The use of life-style photography is very important to us because we believe it helps people identify with the product and aids their decision-making process.
Each glove is shown in real-life situations, worn by real-life people doing real-life jobs. The imagery brings the product alive as you see welders, builders, scaffolders, assembly technicians, metal workers and many others putting the gloves through their paces.
The creative team at work...
A lot of preparation was needed before each photo-shoot in order to cause minimum disruption to each business location. This behind-the-scenes shot shows our team carefully categorising the gloves so they could be photographed quickly in the correct area.
Everyone who kindly agreed to model for us was able to put on the gloves and carry on with their work. Our photographer focused on the working hands to capture the essence of each task and show the properties of the glove.
Writing, design and artwork
At the writing stage, a huge amount of information was collated and the design team pulled together text and images to produce a piece of print ready artwork. Once approved, the printing presses were put to work…
This is what the Product Guide looks like now it's finished; we chose this intimate action shot for the front cover. We’re very happy with the finished article and have already received a lot of positive feedback.
“contact us for your copy”